{"id":1378,"date":"2016-06-03T18:11:26","date_gmt":"2016-06-03T18:11:26","guid":{"rendered":"http:\/\/todaysrancher.com\/tr\/?page_id=1378"},"modified":"2025-02-15T20:21:46","modified_gmt":"2025-02-15T20:21:46","slug":"about-us","status":"publish","type":"page","link":"https:\/\/todaysrancher.com\/tr\/about-us\/","title":{"rendered":"About Today’s Rancher"},"content":{"rendered":"\n

Today’s Rancher<\/strong><\/span><\/h2>\n\n\n\n

Today\u2019s Rancher is back! Why did it ever go away? Well, it really didn\u2019t, after 20+ years it was just taking a break. To understand why, you have to know the history  of Today\u2019s Rancher and how it came into being in the first place.<\/p>\n\n\n\n

The History of Today\u2019s Rancher<\/h4>\n\n\n\n

Today\u2019s Rancher was born in 2005. That was the year that the founder, (me) Hank Wilson, at the time the Pastor of the Llano Cowboy Church (rural ministers almost always have second jobs, because we aren\u2019t in the ministry for the money) was approached by a church member who ran a ranch in Llano, Texas about building them a website. Now this person knew that I was running a news website that dealt with rodeo (worldofrodeo.com) and was familiar with the agricultural community and ranching. This was not an ordinary ranch; in fact, this was a truly unique ranch that raised White Tail deer. After building the ranch\u2019s initial website, one of the people who were managing the ranch discovered that I, in addition to building websites, also wrote accounting software. (Like I said, rural ministers, have to have multiple jobs just to pay\u00a0 the bills)<\/p>\n\n\n\n

Well, one thing led to another and subsequently I was asked if I could write a software package, they could use to help track their deer and use in their day-to-day operation. After thinking about it I realized that while the terminology might be different, ranching was and is a business and each of them relied on their accounting and booking system to stay afloat. Ranches and farmers all could use an inventory control and asset management accounting system. By 2007, I had completed a package that managed the tracking of the deer, expenses, income, and pedigrees. This was when things became interesting.<\/p>\n\n\n\n

In late 2007, another rancher who was an acquaintance of mine asked if the program could be adapted to work with cattle and other types of livestock. Of course, I said yes, and in 2008 released the first version of Today\u2019s Rancher Desktop. The program was designed to track Cattle, Sheep, Goats, Horses, and Hogs and was very well received by the marketplace. For the next several years I continued to modify the program, adding features that were requested by the user base. In fact, everything in Today\u2019s Rancher Desktop is there because a real-life rancher or farmer asked for it.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Then people began to ask about a mobile version of the system and in 2015 I wrote and released Today\u2019s Rancher Mobile Cattle Rancher for Android. Why did I decide to build a mobile app? Well, the desktop version was stable and humming along very nicely, when in December of 2012 an author friend (Anthony Morse the founder of Ashby Navis & Tennyson<\/a>) approached me and asked if I could write a mobile app that would let people read a novel that Anthony had written. He wanted readers to be able to read the book on their Nook devices. <\/p>\n\n\n\n

Not being afraid of a challenge, I said yes and in 2013 we released one of the first eBook mobile apps. This one was different because when the person turned the page, sounds would play, and it also included a video. Well, the success of that first app intrigued me and over the next two years, Anthony and I combined to build and release about 200 mobile apps that played audiobooks. That brought the calendar to 2015 when Anthony asked me why not do a mobile app for Today\u2019s Rancher? So, I sat down and created and introduced Today\u2019s Mobile Cattle Rancher to the Android world.<\/p>\n\n\n\n

At the same time, I introduced Today\u2019s Rancher Cloud that interfaced with the mobile system. I also wrote multiple entertainment and productivity apps. For the next 2 years, things went fairly smoothly. Alas, that was not to continue. In 2017 I decided to check off one of my bucket list items and enrolled at Texas Tech University. Now I had already gone to college and studied theology in California, but I had always wanted a degree from Tech. That 1st<\/sup> year went very smoothly until 2019.<\/p>\n\n\n\n

In 2019, I suffered a detached retina and required eye surgery. Now for most people, having a detached retina while being a problem isn\u2019t always traumatic, except that back in 2010 I had already lost one eye due to a botched retina surgery by the VA. But God\u00a0 looked after me and this time I found doctors who took care of my eye, and they also insisted that I slow down. So, I did just that and focused on other less eye straining endeavors.<\/p>\n\n\n\n

I continued my educational quest and in 2020 graduated with a BA from Texas Tech, and in 2022 received my master\u2019s also from Tech and the bucket list was taken care of. While continuing my studies, in order to truly slow down, I discontinued the cloud system and worked on other less strenuous projects,\u00a0 including my studies, recording audiobooks, and running a podcast of Texas history. It was through myaudiobooks and earlier mobile app development (remember Anthony?)\u00a0 that I had become involved with Ashby Navis and Tennyson<\/a> Digital Media Publishing out of San Antonio.<\/p>\n\n\n\n

In 2022, I was approached by Ashby Navis about the possibly of joining forces and in late 2023 I agreed, and Today\u2019s Rancher became a part of Ashby Navis. Why Ashby Navis? Simple, over the years I have been approached by several others who all were much the same. Existing businesses who wanted to \u201cbuy\u201d Today\u2019s Rancher and make it part of some conglomerate. Old school, cumbersome and with expense overhead that would soon turn Today\u2019s Rancher software into something unrecognizable and unaffordable. Ashby Navis, on the other hand, believes in a decentralized operation, no flashy offices, no\u00a0 extensive overhead, and keeping things affordable.<\/p>\n\n\n\n

They are also highly creative and open to suggestions and new ways to build Today\u2019s Rancher brand. As a result, a series of video games are now being produced under the Today\u2019s Rancher label and are being distributed internationally. With  their support and belief in the product, Today\u2019s Rancher solutions are once again being brought into the marketplace.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

All 3 versions of the products are being reintroduced to the world. Today\u2019s Rancher Desktop Bronze version is the stable version of the Windows based software that runs on all current versions of Windows. Today\u2019s Rancher Cattle Management Cloud is a subscription-based cloud-based system designed for the small to medium sized cattle\u00a0 operation. Today\u2019s Rancher Mobile Cattle Rancher has been released and is available at the Google Play Store<\/a>, Amazon App Store<\/a>, and Samsung App Store<\/a><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The software that earned its spurs on the ranch is back and better than ever.<\/p>\n\n\n\n

Thank\u00a0 you for supporting Today\u2019s Rancher over the past 20+ years and God Bless.<\/p>\n\n\n\n

Oh, and by the way, if you\u2019d like more information about my Hidden History of Texas audiobook series you can find information about them here.<\/a><\/p>\n\n\n\n

Hank Wilson – Founder<\/p>\n\n\n\n


<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Today’s Rancher Today\u2019s Rancher is back! Why did it ever go away? Well, it really didn\u2019t, after 20+ years it was just taking a break. To understand why, you have to know the history  of Today\u2019s Rancher and how it …<\/span> Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1378","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout Today's Rancher - Today's Rancher<\/title>\n<meta name=\"description\" content=\"This page is information about The History of Today\u2019s Rancher and how it now is back and active in the agricultural marketplace once again.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/todaysrancher.com\/tr\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Today's Rancher - Today's Rancher\" \/>\n<meta property=\"og:description\" content=\"This page is information about The History of Today\u2019s Rancher and how it now is back and active in the agricultural marketplace once again.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/todaysrancher.com\/tr\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Rancher\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TodaysRancher\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-15T20:21:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/todaysrancher.com\/tr\/wp-content\/uploads\/2024\/08\/WebHeader.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1195\" \/>\n\t<meta property=\"og:image:height\" content=\"202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@todaysrancher\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/\",\"name\":\"About Today's Rancher - Today's Rancher\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/BronzeRetail01-687x1024.png\",\"datePublished\":\"2016-06-03T18:11:26+00:00\",\"dateModified\":\"2025-02-15T20:21:46+00:00\",\"description\":\"This page is information about The History of Today\u2019s Rancher and how it now is back and active in the agricultural marketplace once again.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/#primaryimage\",\"url\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/BronzeRetail01.png\",\"contentUrl\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/BronzeRetail01.png\",\"width\":2040,\"height\":3040},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/about-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Today’s Rancher\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/\",\"name\":\"Today's Rancher\",\"description\":\"Solutions and services for the modern ranch\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/todaysrancher.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About Today's Rancher - Today's Rancher","description":"This page is information about The History of Today\u2019s Rancher and how it now is back and active in the agricultural marketplace once again.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/todaysrancher.com\/tr\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"About Today's Rancher - Today's Rancher","og_description":"This page is information about The History of Today\u2019s Rancher and how it now is back and active in the agricultural marketplace once again.","og_url":"https:\/\/todaysrancher.com\/tr\/about-us\/","og_site_name":"Today's Rancher","article_publisher":"https:\/\/www.facebook.com\/TodaysRancher","article_modified_time":"2025-02-15T20:21:46+00:00","og_image":[{"width":1195,"height":202,"url":"https:\/\/todaysrancher.com\/tr\/wp-content\/uploads\/2024\/08\/WebHeader.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@todaysrancher","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/todaysrancher.com\/tr\/about-us\/","url":"https:\/\/todaysrancher.com\/tr\/about-us\/","name":"About Today's Rancher - Today's Rancher","isPartOf":{"@id":"https:\/\/todaysrancher.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/todaysrancher.com\/tr\/about-us\/#primaryimage"},"image":{"@id":"https:\/\/todaysrancher.com\/tr\/about-us\/#primaryimage"},"thumbnailUrl":"https:\/\/todaysrancher.com\/tr\/wp-content\/uploads\/2024\/09\/BronzeRetail01-687x1024.png","datePublished":"2016-06-03T18:11:26+00:00","dateModified":"2025-02-15T20:21:46+00:00","description":"This page is information about The History of Today\u2019s Rancher and how it now is back and active in the agricultural marketplace once again.","breadcrumb":{"@id":"https:\/\/todaysrancher.com\/tr\/about-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/todaysrancher.com\/tr\/about-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/todaysrancher.com\/tr\/about-us\/#primaryimage","url":"https:\/\/todaysrancher.com\/tr\/wp-content\/uploads\/2024\/09\/BronzeRetail01.png","contentUrl":"https:\/\/todaysrancher.com\/tr\/wp-content\/uploads\/2024\/09\/BronzeRetail01.png","width":2040,"height":3040},{"@type":"BreadcrumbList","@id":"https:\/\/todaysrancher.com\/tr\/about-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/todaysrancher.com\/tr\/"},{"@type":"ListItem","position":2,"name":"About Today’s Rancher"}]},{"@type":"WebSite","@id":"https:\/\/todaysrancher.com\/tr\/#website","url":"https:\/\/todaysrancher.com\/tr\/","name":"Today's Rancher","description":"Solutions and services for the modern ranch","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/todaysrancher.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/pages\/1378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/comments?post=1378"}],"version-history":[{"count":5,"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/pages\/1378\/revisions"}],"predecessor-version":[{"id":3706,"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/pages\/1378\/revisions\/3706"}],"wp:attachment":[{"href":"https:\/\/todaysrancher.com\/tr\/wp-json\/wp\/v2\/media?parent=1378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}